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广告学毕业论文摘要英文翻译,万谢!我就这点分了.帮帮忙吧TAT.

来源:学生作业帮 编辑:拍题作业网作业帮 分类:英语作业 时间:2024/11/01 07:28:32
广告学毕业论文摘要英文翻译,万谢!我就这点分了.帮帮忙吧TAT.
中国传统文化元素对现代广告的影响
摘 要:广告是人类社会生活的一种特殊现象,也是一种文化现象,必然受到其所属民族文化的制约和影响.我国传统文化源远流长、影响深远,植根于我国文化环境中的现代商业广告,无形中继承和利用了我国传统文化.同时,现代广告要有效地影响顾客的文化性消费心态,也需要从源远流长的传统文化中汲取影响.研究中国传统文化对现代广告产生的重要影响,从而正确把握中国受众的心理特点和行为习惯,对提高广告创作水平,努力实现中国广告走向世界的目标具有.
关键词:广告文化;传统文化;现代广告
Chinese Traditional Culture‘s Effects on Modern Advertising
[Abstract]: As a special phenomenon in human social life and a cultural phenomenon, advertising is bound to be restrained and affected the culture that it belongs to. With a long history, Chinese traditional culture is far-reaching. Modern Chinese commercial advertisements, rooted in such a cultural environment, imperceptibly inherit and utilize our traditional culture. Meanwhile, modern advertisements should not only affect consumer mentality in culture efficiently, but also learn from our traditional culture. In order to improve advertisement designing and lead Chinese advertisements to the world, it is of great significance to grasp Chinese consumer mentality and habits properly by studying the effects that Chinese traditional culture has on modern advertisement.
[Key words]: advertising culture, traditional culture, modern advertisement
手翻的,可能不是最完美的,但可以保证没有错误~你写的中文有些直译到英文中不通,就做了些小小的改变.最后那个“具有……”你没打完吧,我翻成具有重要意义of great significance了~
希望你论文通过啦~